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On Premise
Outdoor Advertising:
The new advertising medium
for the 21st
century!
Just as
television revolutionized the country and the
advertising industry in the 1950's, electronic
message centers (EMC's) are making history as the
new targeted medium that speaks to your most
important audience... the people who can drive onto
your property and purchase something immediately. As
the saying goes, the three most important factors in
your business are location, location, and location. Capitalize on your most important resource.
This outdoor
impulse buy is quite different. Instead of reaching
existing customers already inside your store, EMC's
bring more traffic in your stores. This added
volume of customers dramatically increases your
sales.
You can reach a
larger audience more expensively with traditional ad
mediums. The question is what percentage will be
inspired, get off the couch, and actually travel to
your specific location?
Traditional ads
are dead on arrival. They last from 30 seconds to 24
hours. EMC's give you the ability to create a brand
new ad every day, hour, minute, or few seconds, free
of charge. You can change the marketing to meet the
goal if the messages are performing because you own
the medium. This flexibility can't be matched.
If you decided to
advertise on an outdoor billboard, your monthly
rental cost could be thousands of dollars for one
static image. Today, the billboard companies
recognize potential profit in selling rotations of
time with EMC's, and you could possibly buy a spot that
rotates every few minutes. Or, for maximum
effectiveness, you can own an on premise
advertising EMC, eliminate the rental cost, and
advertise 24/7.
EMC allow you to
showcase your
products and keep your
advertising fresh and in real time. For example,
Restaurants use the board for breakfast, lunch, dinner,
and late night segments. Your ads will never get
stale. More importantly, customers will not get
tired of looking at your sign because the content is
new every time.
LED
displays - where the message is the medium
Signs Plus
Displays use state-of-the-art manufacturing
processes to create outdoor text message centers and
video screens for various applications including
electronic billboards, pylon displays, time and
temperature signs and gas price changers.
The main driving
force behind the rapid increase of the number of LED
displays in use today is their
effectiveness as an on-premise advertising medium.
LED displays have the ability to change messages
instantly and indefinitely. LED sign owners have the
advantage of being in on-going direct contact with
their customers through their sign messages. Thus
the signs become more attention grabbing and are
able drive more new business for display owners.
Business owners
and outdoor advertising companies using LED sign
systems are already experiencing great success with
this new way of advertising. Many business owners
claim they have seen sales increase more than when advertising in newspaper ads, direct mailers, print
signs or other conventional advertising mediums.
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