The Brightness of an LED display is generally expressed by a numerical value in NITs. A NIT is defined as unit of illuminative brightness described as candela output per square meter (cd/M2). The higher the number of NITs, the brighter the display. In general, 1,500 NITs, provides readable text in outdoor daylight, while grayscale and outdoor video require up to 5,000 NITs for acceptable color depth.

Signs Plus LED displays are built with a high-density of super-bright, high quality LED diodes, so our displays typically exceed this standard by a long shot. Contrast ratio is another important factor in overall brightness, and refers to the difference between levels of blacks compared to the levels of whites in the display. Things like reflective surfaces, glare from the sun, and dimming all affect contrast ratio. To optimize the contrast ratio and overall brightness, Signs Plus LED displays feature a unique louver system to shade each individual diode from the glare of the sun. The louvers were computer modeled to optimize the view from onlookers below while blocking the maximum amount of sun from all sides. No other system on the market offers this unique, individual diode shading. Together with the high-density array, Signs Plus LED displays are truly the brightest, longest lasting product on the market today.